PinnedJuan DortaWhy the Humanities MatterWhy we should value the liberal arts in higher education.Feb 27, 2023Feb 27, 2023
Juan DortaWhen a Communications Professor Predicted Today’s Media Landscape In the 80s.And its implications in today’s political discourse.Apr 9Apr 9
Juan DortaThe Attention Merchants. Today’s Biggest Industry.19th-century philosopher William James, who inspired Tim Wu’s book: The Attention Merchants, said: your life experience is merely what you…Mar 5Mar 5
Juan DortaDaniel Boorstin and the Pseudo-EventThe Graphic Revolution as an engine of the image-maker, that allows the possibility to make news instead of reporting them.Mar 5Mar 5
Juan DortaUses & Gratification Theory to predict PR effectivenessCan a theory forgotten in the 20th Century provide the path to a successful PR campaign in today’s landscape?Feb 5Feb 5
Juan DortaThe Communications AI AtlasA freely accessible report to reduce fear and increase efficiency in young communicators.Dec 8, 2023Dec 8, 2023
Juan DortaThe Facts, the news, and the truthWhy digital literacy or awareness doesn’t keep you safe from misinformation.Nov 1, 2023Nov 1, 2023
Juan Dorta“Reading into context” AI and human communication.Why AI tools will never replace good communicators and storytellers. Examples of Conference Interpreting, Strategic Communications, and…Oct 19, 2023Oct 19, 2023